Presenting a new collection usually starts with photographing physical products. For DB journey, the imagery needed to come first.
Problem
Douchebags / DB joruney approached us with the ambition of selling products before the first units were manufactured. To support that goal, the business needed detailed imagery that could present the collection before physical samples were available.
Solution
We built 3D models and rendered the products in numerous variations, producing a substantial collection of images with close attention to product details.
These digital assets allowed Douchebags to prepare sales materials while manufacturing awaited confirmation of order quantities.
Conclusion
The project brought product presentation forward in the development process. With imagery created from digital models, Douchebags could prepare its collection for sale before the first physical units were available.