Problem
In 2021, Sartoro came to us with a clear idea for its online shopping experience. They wanted to show predefined outfits in their Shopify store and give customers the option to personalize them later in the shopping journey.
Customers should be able to discover an outfit in a fabric they liked, then open a configurator to change the lining and other details. Their chosen combination needed to be ready when they arrived, so they could start personalizing without building the outfit from scratch.
The challenge was connecting Shopify products to those configurations while bringing jackets, vests, and trousers into one experience. Each garment needed its own options while remaining part of the same outfit. The system also needed to support a large number of combinations and generate the corresponding images as selections changed.
Solution
We developed special preset links that Sartoro could integrate directly into its Shopify product pages. Each link opened the configurator with the corresponding outfit and fabric already selected, giving customers a direct path from browsing a complete look to configuring its options.
We extended the configurator to connect lining options, and garment details within a single outfit configuration. Customers could personalize jackets, vests, and trousers while seeing how their selections came together.
This gave Sartoro the shopping journey they had envisioned. A complete outfit as the starting point, with the freedom for customers to decide how much they wanted to change.