Personalization includes how a garment fits, as well as how it looks. A customer can choose the fabric, color, and finishing details, but the result also needs to work for the person who will wear it.
Our work with Size Stream brings these two sides of personalization together: body measurements and product configuration. It addresses a fundamental question for personalized fashion: how can the configuration experience account for the human body?
The problem: Fashion starts with people, but configuration often starts with the product
Garment configurators make visual choices tangible. Customers can explore different materials, compare colors, and select decorative details. Fit is harder to communicate, yet it is just as important to the finished garment.
If we want to make fashion for people, we need to understand their measurements. A size label provides a starting point, but it cannot fully describe an individual’s proportions. People who wear the same nominal size can have different body profiles—and different expectations of how a garment should fit.
Measurements provide the foundation for understanding those differences. A body profile brings relevant measurements together, giving them context within the product experience.
However, measurements alone do not tell the whole story. Two customers with similar proportions may prefer different fits. One might want a closer silhouette, while another prefers more room. The configuration challenge is to connect information about the body with choices about the garment, while making those choices understandable.
The solution: Connect measurements with garment configuration
Our work with Size Stream connects measurement information with the configurator, bringing the customer’s body profile into an experience traditionally focused on the product’s appearance.
The two parts serve complementary purposes. Measurements describe the person. The configurator helps the person explore the garment and express their preferences. Bringing them together creates a foundation for treating fit as part of the configuration.
This also requires care in how fit choices are presented. Customers need to understand what the available differences mean for the garment they are choosing. Technical measurements and fit terminology become useful when the experience connects them to a clear, meaningful decision.
The aim is to let customers consider fit alongside fabric, color, and detail within one coherent product journey.
A broader view of personalization
Integrating measurements and configuration broadens what customization can offer. It creates space for both the characteristics of the customer’s body and their personal preferences.
That distinction matters: understanding someone’s measurements and understanding how they want to wear a garment are related tasks. A thoughtful configuration experience needs to account for both.
Our work with Size Stream reflects this broader view of personalized fashion. By connecting body profiles with garment choices, we bring fit into the conversation from the beginning making it part of how customers shape the product they choose.
Showcase with DXL
An Interpretable Multi-Dimensional Fit Evaluation Framework for Online Apparel Size Recommendation
Size Stream: Clothing Configurators for Made-to-Measure Apparel