Different industries, markets, and events often call for a different approach to selling the same product. A Sub Configurator lets you adapt your configurator to each audience while keeping it connected to the main product.
You can adjust the menu, design, or pricing for a specific purpose. When product or production details change in the main configurator, those updates carry through automatically—reducing the work of maintaining separate versions.
Here are three ways we’ve helped customers use Sub Configurators.
Same Product Across Different Industries
Problem
One of our customers sells the same product to three different industries. Each audience needs a menu structure that makes the relevant options easy to find.
Solution
Instead of building and maintaining three separate configurators, we created Sub Configurators with menus tailored to each industry. Each version offers a more relevant customer experience while staying connected to the same underlying product.
When the product changes, the updates reach all three versions automatically.
Different Markets, Different Pricing
Problem
Selling in multiple markets can require different pricing and a different visual approach.
Solution
With Sub Configurators, we helped a customer test market using distinct designs and prices. This gave them the flexibility to adapt the sales experience for each market while managing the core product in one place.
Configurators for Events and Seasonal Campaigns
Problem
A trade fair abroad, a Christmas campaign, or a Black Friday promotion may need its own configurator experience.
Solution
A Sub Configurator lets you prepare that experience weeks in advance. You can adjust the design, menus, and pricing for the occasion, then activate it on the required date.
This makes it easier to prepare a focused campaign without having to rebuild your main configurator.
Some of our customers are using those functions to make automize their work processes.
Less Maintenance, More Flexibility
Sub Configurators give you the freedom to tailor how you present and sell a product. Whether you’re serving different industries, testing markets, or preparing an event, you can create a dedicated experience while keeping shared product information up to date.