Problem 1: Photographing every combination
With around 200 new materials introduced every three months, keeping product imagery current is a constant challenge. Each new season brings hundreds of combinations to stage and photograph, with limited time to get every image ready for launch.
Problem 2: Producing samples just for photography
Before photography can begin, production teams need to make the physical samples. When each material is used across five or more product options, the number can quickly reach thousands of samples—all produced for the photoshoot, before a single product has been sold.
Solution
We developed a pipeline that connects material scanning, platform preparation, and image generation.
New materials are scanned with Vizoo scanner and uploaded to our platform, where they can be applied to digital products to generate high-quality images on demand. A dedicated color-correction process helps ensure that the images accurately represent the materials.
Conclusion
Brand can keep its product imagery current as its material range evolves, without building and photographing every product and material combination.
The value lies in a repeatable workflow: scan a new material, prepare it for use, and generate the images needed to present it to customers.
